Term 1
You will learn the application of key marketing models and theories to apply to real world scenarios. In Term 1, teaching is based on core learning that provides you with the opportunity to develop skills and experience relevant to a multitude of business marketing careers, from the commercial sector to charities and beyond.

Core modules are:
Contemporary Marketing Communication
Consumers and Consumption
Marketing Theory
Marketing Management and Strategy
You then choose one elective from a range which in the past has included Strategic Brand Management, Social Marketing, and Ethical Leadership.

Term 2
In Term 2, the course includes optional modules to enable you to gain advanced-level training in contemporary marketing and management. You will have the opportunity to select elective modules to customise your learning.
The core module in Term 2 is Research Methods in Marketing.

You also study three elective modules across marketing and management, which in previous years have included:

Arts, Heritage & Tourism Marketing
Global Marketing
Retail Marketing Management
Services Marketing
Business to Business Marketing
Competitive Strategies and Organisational Fitness
Consulting
Innovation and Technology Management
New Venture Creation
Society and Sustainability
Advanced Marketing Strategy
Term 3: Business Project or Dissertation
In the summer, you will complete a 12,000-word dissertation on a business topic of your choice. This can be based on independent academic research or a business project (a real commercial challenge sourced by you or the school).

Supervised by a faculty member with relevant experience, you’ll investigate in greater detail a subject that you’ve already studied as part of your programme.

This is an opportunity for you to develop your business insight and present your analysis and ideas in a scholarly and professional manner; combine critical discrimination and a sense of proportion in evaluating evidence and the opinions of others.