Semester 1: core classes

Key Skills
Strategic Marketing Management
Consumer Behaviour
International Marketing Research
Brand Management & Strategy

Semester 2

Marketing Works: Group Consultancy Project
Dissertation Skills

Elective classes
You will be required to choose four 10 credit elective classes from those available. The range varies from year to year but it is anticipated that those listed below, or similar will be offered.

Destination Marketing Management
Managing Tourism Resources
International Services Marketing
Sector Studies
Contemporary Consumers
Customer Management 1
Customer Management 2 – Digital Marketing
Export Marketing
Integrated Marketing Communications
International Culture & Heritage Marketing
Sports Marketing in a Global Context
Retail Marketing Management

Summer term

Dissertation