Semester 1: core classes
Key Skills
Strategic Global Marketing
Cross Cultural Buyer Behaviour
International Marketing Research
Brand Management & Strategy
Semester 2
Marketing Works: Group Consultancy Project
Dissertation Skills
Elective classes

You will be required to choose four 10 credit elective classes from those available. The range varies from year to year but is anticipated that those listed below, or similar options will be offered.

Destination Marketing Management
Managing Tourism Resources
International Services Marketing
Sector Studies
Contemporary Consumers
Customer Management 1
Customer Management 2 – Digital Marketing
Export Marketing
Integrated Marketing Communications
International Culture & Heritage Marketing
Sports Marketing in a Global Context
Retail Marketing Management
Summer term
Dissertation