Compulsory Study (140 credits)
Students must study the following modules for 140 credits:

Name	Code	Credits
 ACCOUNTING AND FINANCIAL MANAGEMENT
NBS-7026A
20
 BUYER BEHAVIOUR AND INTERACTIVE MARKETING
NBS-7036X
20
 INTEGRATED BUSINESS DECISIONS
NBS-7034X
20
 INTEGRATED MARKETING COMMUNICATIONS
NBS-7035B
20
 MANAGEMENT SKILLS AND PERSONAL DEVELOPMENT
NBS-7031X
20
 MANAGING PEOPLE AND ORGANISATIONS
NBS-7024A
20
 STRATEGIC MARKETING MANAGEMENT
NBS-7025A
20

 Option A Study (40 credits)
Students will select 40 credits from the following modules:

Name	Code	Credits
 DIGITAL INTERACTIVE AND SOCIAL MEDIA MARKETING
NBS-7086B
20
 E-BUSINESS MANAGEMENT
NBS-7027B
20
 GLOBAL BRAND STRATEGY
NBS-7028B
20
 MARKETING RESEARCH
NBS-7032B
20
 RETAIL MARKETING AND MANAGEMENT
NBS-7030B
20
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