Semester one

Core modules

Consumer Behaviour and Consumption
 
Marketing Management
 
Marketing Research and Analytics
 
Strategic Marketing in the Digital Economy
 

Semester two

Core modules

Research Methods
 

Choose a minimum of two modules from: 

Branding and Marketing Communications
 
Contemporary Theories of Marketing
 
International Marketing
 
New Product/Service Development and Management
 

Choose one further module from:

Contemporary Developments in HRM/OB
 
E-Business
 
Innovation Management
 
Launching New Ventures
 
Strategic Human Resource Management
 
Technology Entrepreneurship
 
Tourism and Sustainability
 

Summer

12,000-15,000 word individual dissertation on an approved subject relevant to the MSc Marketing or
A marketing project on an approved subject relevant to the MSc Marketing