Semester 1
You will take two modules in each semester followed by your dissertation. Semester one covers the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. You will also look at the interrelationships between marketing and consumers, and how they are communicated to and influenced.

Principles of Marketing
Consumers, Brands and Communication

Semester 2
In semester two you will focus on marketing research practices and methods in preparation for your dissertation. Your second core module will explore the importance of innovation in marketing strategy and its application in business-to-business, services and international marketing contexts.

Research Methods for Marketing
Marketing Strategy and Innovation