Modules

Core modules

Global Marketing (20 credits)
International Business Strategy (20 credits)
Marketing Research and Analytics in a Global Environment (10 credits)
Digital Marketing Strategy (20 credits)
Ethical Marketing and Sustainability (20 credits)
Qualitative Research Methods (10 credits)
Quantitative Methods and Data Analysis (10 credits)

Option modules
Choose one of the following option modules:

Brand Management (10 credits)
Contemporary Consumer Behaviour (10 credits)
Marketing Planning for Services (10 credits)