400-004-8861
Course Structure Term 1 Global Marketing (20 credits) International Business Strategy (20 credits) Marketing Research and Analytics in a Global Environment (10 credits) Term 2 Digital Marketing Strategy (20 credits) Ethical Marketing and Sustainability (20 credits) Qualitative Research Methods (10 credits) Example Options: Choice of 1 from: Brand Management (10 credits) Marketing Planning for Services (10 credits) Term 3 Quantitative Methods and Data Analysis (10 credits) Summer Dissertation (60 credits)