Programme structure
You will study six core units, each worth 20 credits, across two Teaching Blocks.

Data Analytics in Business will teach intermediate and advanced data analytics concepts and methodologies with a focus on predictive analytics.
Managerial Decision Making will teach decision making models and will prepare students to make sound data-driven decisions.
Modelling Analytics will teach model-based tools to inform organisational decisions.
Social Media and Web Analytics will teach data mining and visualisation techniques for large-scale web/social media data.
Responsible Innovation will teach ethics and sustainability issues involved in the adoption of business analytics in organisations.
Business Analytics Consulting Project will teach main theories and tools in digital transformation and project management as well as research methods. Students will be assessed through a group project which may be conducted in partnership with external organisations. Knowledge and skills acquired in this unit will help students formulate their own Applied Research Project proposal.