Global Marketing
Led by Dr Eva Kipnis
Autumn semester, 15 credits
Assessment: Group presentation, group assignment and individual written reflection
This module provides a general overview of global marketing. It is specifically designed to prepare students for the challenge of industry and particularly working in a global context. By the end of the course students will have discovered fresh insights relating to the international market environment and be equipped for the challenge of international markets.

Marketing Management
Led by Dr Jerzy Kociatkiewicz
Autumn semester, 15 credits
Assessment: Individual 3,000 word written report and group presentation
This unit aims to introduce the discipline of marketing. This unit covers the theory and practice of marketing in organisations - which functions embrace developing, planning and coordinating marketing decisions to achieve marketing goals and objectives and build competitive advantage. This unit aims to provide students with depth of understanding of marketing planning, strategy development and marketing auditing using tools and techniques for developing strategic direction, implementation of marketing decisions including marketing communications, pricing, distribution, product and distribution decisions, segmentation, targeting and positioning decisions and buyer behaviour decisions.

Contemporary Marketing Practices
Led by Dr Ranis Cheng
Autumn semester, 15 credits
Assessment: Individual coursework and group portfolio
This unit aims to equip students with the knowledge to apply various marketing theories in different business contexts, and to critically evaluate the contemporary issues which impact on the practices of marketing.

Marketing Communications
Led by Dr Hossein Olya
Autumn semester, 15 credits
Assessment: Individual essay and case study coursework
Marketing communications are the most visible elements of the marketing mix, offering consumers and stakeholders an immediate image of an organisation. In this module, we explore the role of marketing communications, how they developed, and their current uses and future trends, by looking at a combination of theoretical and practical approaches to the topic. Areas covered will include identification and comparison of the different communications; the role and evaluation of communications in different markets; and recent developments in integrated marketing communications. The broad aims of the module are to facilitate a critical view of marketing communications based upon an integrated perspective, and to provide the material for students to apply theoretical knowledge to practical situations.

International Consumer Behaviour
Led by Dr Lien Monkhouse
Autumn semester, 15 credits
Assessment: Individual essay and 6,000 word group coursework
The consumer focus of marketing requires, among other things, that we should understand how and why consumers behave as they do. Thus, the subjects of marketing and consumer behaviour are intimately related. This unit aims to introduce students to the principles and concepts of consumer behaviour. It also investigates the issues that arise when considering consumer behaviour in the international / cross-cultural context and their implications for marketing strategy.

Marketing Research
Led by Dr Lien Monkhouse
Spring semester, 15 credits
Assessment: 2,500 word individual report and group project and report
This unit aims to equip students with the knowledge to plan and conduct a complete marketing research; and to critically evaluate different types of research designs and methods, with careful consideration to the ethical issues relating to the research activities.

Retail and Services Marketing
Led by Dr Ranis Cheng
Spring semester, 15 credits
Assessment: Group presentation and report
This unit aims to equip students with the knowledge to apply marketing theories to a retail context, and to critical evaluate the retail operations using a retail audit. Also, this unit aims to provide students with knowledge of the services sector and offer insights into the various marketing challenges that the sector is facing today.

Branding
Led by Dr Ranis Cheng
Spring semester, 15 credits
Assessment: Individual 3,000 word essay
This unit engages students with different theoretical perspectives on brands, their management, and the relationship between brands and their socio-cultural context. The learning process exposes the students to a wide range of brand examples. Students draw on the theoretical perspectives to write an analytical critique of a specific brand.

Marketing in Society
Led by TBC
Spring semester, 15 credits
Assessment: Individual 3,000 word essay
This module deals with the social context of marketing. It draws on a variety of issues engaging contemporary marketing practice, and examines the implication of the the adoption of the marketing concept as one of the dominant business aproaches, as well as its widening use as a tool for framing and solving societal issues. It aims to help students gain understanding of the interplay between marketing discourse and practice on the one hand, and social and cultural environment on the other. It examines the role marketing plays within contemporary societies, its proposed and applied uses outside of business settings, and presents the critical discussion of the marketing concept as a general problem-framing and solving tool, as well as the ethical implications thereof.

Dissertation
Summer semester, 45 credits
The dissertation is the culmination of your master’s study and recognition of your capability to conduct a research project independently. Students can apply to undertake an organisation based dissertation project, arranged by the Management School. Working with an organisation, students can structure their project around a real business issue of challenge set by the host organisation. A student project will develop your employability skills, enhance your CV and give you the chance to use your insight to help an organisation develop.