Students undertaking the Master of Marketing Management (Advanced) complete units totaling 200 credit points. The course includes 150 credit points of core units and 50 credit points of elective units chosen from one of three streams.

Core units
BMA506Foundations of MarketingDetails




BMA604Consumer Decision-MakingDetails




BMA606Services MarketingDetails




BMA608New Product and Service DevelopmentDetails




BMA610Digital and Social Media MarketingDetails




BMA611Market Research and Decision-MakingDetails




BMA612Integrated Marketing CommunicationsDetails




BMA709Strategic Marketing ManagementDetails




BAA705Research ProjectDetails




BMA798Research ProjectDetails




Elective units
Contemporary Issues in Marketing
















International Marketing
















Entrepreneurial Marketing