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The Marketing major requires students to complete 48 credit points in units of study, as follows: (1) two 1000-level core units of study (12 credit points): Marketing Principles Marketing Research (2) two 2000-level core units of study (12 credit points): Consumer Behaviour Marketing Insights (3) one 3000-level core unit of study (6 credit points): Marketing In Practice (4) three 3000-level selective units of study (18 credit points) selected from the following: Advertising: Creative Principles Building and Managing Brands Digital Marketing Industry and Community Project International Marketing Marketing Communications Marketing Strategy and Planning New Products Marketing Services Marketing Strategic Social Marketing.