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Course Units: Strategic Marketing - including strategic case analysis Retail Marketing - including retail applications of marketing Multi-channel Marketing - including SEO, PPC and Digital Marketing Constructed Textiles for Fashion - including mood board development and knitting and weaving processes International Fashion Retailing- including market entry methods and luxury branding Research Methods - including data analysis and collection methods Course unit list The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study. Title Code Credit rating Mandatory/optional Multi-Channel Marketing MATS66612 15 Mandatory Research Methods MATS67102 15 Mandatory International Fashion Retailing MATS67112 15 Mandatory Constructed Textiles for Fashion MATS67121 15 Mandatory Strategic Marketing MATS67151 15 Mandatory