Course unit details
The course consists of both compulsory and optional taught units. Compulsory course units include: 
Critical Marketing
Marketing Implementation
Marketing Strategy and New Product Development
Marketing and Communications Professional Analytics
Optional course units include: 
Business-to-Business Marketing
Consumer Behaviour
Corporate Social Responsibility
Crisis Management
Customer Experience Management and Relationship Marketing
Digital Technologies for Marketing
e-Business
International Marketing
Integrated Marketing Communications and Advertising
Retail Marketing
Services Marketing